Founding café programme open. First 50 cafés get growth tier free for three months.

my cuppa coffee

Find the café that gets you.

A quick quiz. Your coffee personality. The independent cafés that actually fit you. And one universal loyalty card across every one of them.

Discover your personality See how it works
Your coffee personality

The Neighbourhood Regular

“This place is basically my living room.”

Relaxed pace Atmosphere lover Community-minded

Free, takes a few minutes.

How it works

Three steps. One better coffee life.

  1. 01

    Take the quiz

    A few quick questions about how you actually drink coffee. No personality jargon. No assumptions.

  2. 02

    Get matched

    We translate your personality into café preferences and rank every café by how well it fits you, suburb by suburb.

  3. 03

    Discover and earn

    Visit your matches. Collect stamps on a single universal loyalty card across every café in the network. Find your favourites.

Read the full guide to how it works →

Coffee personalities

Some of the people we've already met.

Every Cuppa Lover gets a personality that captures how they actually like to drink coffee. Here are a few.

The Sanctuary Seeker

“Coffee is my meditation. The café is my temple.”

The Sensory Connoisseur

“Life's too short for mediocre coffee.”

The Discovery Hunter

“Have you tried that new place on the corner?”

The Conscious Consumer

“Every sip is a vote for the world they want to live in.”

More where these came from. See more personalities or take the quiz to find yours.

Discover before you decide

See cafés near you. Take the quiz to see your matches.

You can browse every café in our network without an account. To know which ones actually fit you, take the quick quiz.

Try the discover page
match

Common Ground

Brisbane CBD

4.6

Match scores blur until you've taken the quiz. Take it once, see them everywhere.

my cuppa coffee

Universal loyalty card

Cuppa Lover

Your name here

Stamps

Across every café

For Cuppa Lovers

One card. Every café. No more apps.

Stop juggling paper cards and ten different loyalty apps. Every Cuppa Lover gets a single universal MCC card. Earn stamps at any independent café in the network. Track every cuppa, every reward, every favourite, in one place.

  • Personality matching ranks every café by how well it fits the way you actually drink coffee.

  • Universal loyalty works at every café in the network. One card. No twelve apps. No paper.

  • Wallet integration with Apple Wallet and Google Wallet. Your card lives next to your boarding passes.

Take the quiz
Why MCC

A different way to find the café for you.

Beyond proximity

Google shows you the closest café. We show you the right one. Personality matching uses your actual preferences, not your postcode.

Beyond stars

Star ratings flatten every café into the same average. We use what’s true for you specifically. The same café can be a 95% match for one person and a 60% match for another.

Beyond chains

We work with independent cafés only. The ones that pour craft into every cup. The ones worth walking past three chains to find.

We arm independent cafés with the technology to be found, chosen, and loved, so they never lose to an algorithm or a chain.

For café owners

Run a café? You're who we built this for.

Get found by the people who actually fit your café. Run real loyalty without paper cards. Understand who walks in, why they came back, and what to do next. Tools built for independents.

Get found by the right people

Cuppa Lovers see you ranked by how well you fit them, not by who paid for the top spot.

Build loyalty that compounds

Universal stamps, automatic rewards, and customers who already have the card before they walk in.

Coalition loyalty

Optionally let stamps earned at your café count toward a network-wide milestone. Customers visit more cafés, including yours, and you all win.

Understand your customers

Discovery stats, retention patterns, personality breakdowns of your regulars. Numbers that tell you what to do next.

See what we do for cafés Founding member offer
Questions

Things people ask, before they take the quiz.

A discovery and loyalty platform built specifically for independent cafés. You take a short quiz, get matched to cafés that fit how you actually drink coffee, and collect stamps across the entire network with one universal loyalty card.
For Cuppa Lovers, yes. The quiz, your personality, café matching, and the universal loyalty card are all free. Cafés pay for the platform tools they use. That's how the model works.
Your personality, your locations, your visits, and your reviews stay yours. Cafés see anonymised, aggregated trends so they can serve their customers better, never your individual profile. Read the full Privacy Policy.
Yes, anytime. Your personality might change as your taste in coffee evolves. There's a 'Retake quiz' option in your profile, and a 'This doesn't feel like me' link if your result feels off.
We're launching in Brisbane, with Sydney, Melbourne, and the rest of Australia next. Native iOS and Android apps are in development.
Start with the For Café Owners page. The first 50 founding members get our Growth tier free for three months, plus onboarding from us directly.

Ready to find your perfect café?

Take the quiz. It's free, takes a few minutes, and you might just discover the café you've been walking past for years.

Discover your personality