Founding café programme open. First 50 cafés get growth tier free for three months.

my cuppa coffee
For Coffee Lovers

Meet the cafés you've been walking past.

Take a quick quiz. Get your coffee personality. We'll match you to the independent cafés that get you. Then collect stamps across every one of them, with a single loyalty card that lives in your wallet.

Take the quizSee how it works
The problem

Every café looks the same on Google.

Five-star averages flatten the good ones.

Star ratings turn every café into the same review. You can't tell which one fits the way you actually drink coffee, so you default to the closest.

Paper cards. Wallet apps. App fatigue.

One café, one card. Times ten. The customer who would have been your favourite regular forgot the card at home, again.

The chain is convenient. The independent is better.

Independent cafés are where the soul is. Finding the right one shouldn't take three Google rabbit holes and a Reddit thread.

What you get

Everything you need to find your café. Nothing you don't.

A coffee personality that's actually you

A short, fun quiz reveals how you really drink coffee. Are you here for the buzz or the silence? The flat white or the filter? The aesthetic or the practicality? Your personality captures all of it.

Cafés ranked by fit, not by who paid for the spot

Every café in your suburb gets a match score based on how well it suits you. The 92% match might be the one you've walked past every morning.

One card. Every café. No more apps.

Stop juggling paper cards and ten different loyalty apps. Every Cuppa Lover gets a single universal MCC card that works at every café in the network.

Wallet integration

Add your card to Apple Wallet or Google Wallet. It lives next to your boarding passes. Open it at the counter, scan, stamp.

Save favourites and track your patterns

Bookmark the ones you love. See your visit history. Know how many stamps until your next reward, across the whole network.

Free, forever

The quiz, your personality, the matching, the loyalty card, all free. Cafés pay for the platform tools they use. That's how the model works.

How it works

Three steps. One better coffee life.

  1. 01

    Take the quiz

    A few quick questions about how you actually drink coffee. No personality jargon. No assumptions.

  2. 02

    Get your matches

    We translate your personality into café preferences and rank every independent café in your suburb by how well it fits you.

  3. 03

    Discover and earn

    Visit your matches. Collect stamps on a single universal loyalty card across every café in the network. Find your favourites.

Read the full guide to how it works →

Coffee lover questions

The things you'll want to know.

Yes. The quiz, your personality, café matching, and the universal loyalty card are all free for Cuppa Lovers. Cafés pay for the tools they use. That's the model.
It's how you actually drink coffee, captured in a profile. Some people want quiet sanctuaries. Some want bustling social scenes. Some care about ethics, some care about aesthetics, some just want their flat white in under three minutes. Your personality captures all that and matches you to cafés that fit.
Never. Your personality, your visits, your reviews stay yours. Cafés see anonymised, aggregated trends so they can serve their customers better. They never see your individual profile. Read the full Privacy Policy.
We're launching in Brisbane, with Sydney, Melbourne, and the rest of Australia next. Native iOS and Android apps are in development.
Retake the quiz anytime. There's also a 'this doesn't feel like me' link if your result feels off. Your personality might also change as your taste evolves, and that's fine. Update it whenever.
Yes. You can browse every café in our network without signing in or taking the quiz. To see how well each one matches you, take the quick quiz. To collect stamps with the universal loyalty card, sign up for a free account.

Ready to meet your café?

Take the quiz. Find your matches. Discover the café you've been walking past for years.

Take the quiz