Founding café programme open. First 50 cafés get growth tier free for three months.

my cuppa coffee
How it works

From quiz to coffee, in three steps.

We translate your personality into café preferences, rank every independent café by how well it fits you, and give you one loyalty card for the whole network. Here's exactly how it works on both sides of the marketplace.

The idea

Independent cafés deserve better tools. So do you.

Most café-finding tools rank cafés the same way they rank hotels. Five-star averages, paid placements, the same five spots on every list. The result is that the cafés worth becoming a regular at, the ones with real character, get lost in the average.

My Cuppa Coffee is built the other way. We start with you, the way you actually drink coffee. Then we surface the independent cafés in your suburb that match your style, so you can find the one that becomes your spot. No paid placements. No flattening into a single five-star average.

For coffee lovers

Take the quiz. Meet your matches. Earn rewards.

  1. 01

    Take the quiz

    A short quiz asks how you actually drink coffee. Are you here for the buzz or the silence? Specialty or solid daily? Aesthetic or practical? It takes a few minutes. No personality jargon, no assumptions, no judgement.

  2. 02

    Discover your matches

    We translate your personality into café preferences and calculate a match score for every independent café in your network. The 92% match might be the one you've walked past every morning. Filter by suburb, by specialty coffee, by Wi-Fi, by whatever matters to you that day.

  3. 03

    Visit and earn

    Walk in. Order. Show your card. Scan the QR code. Earn stamps on a universal loyalty card that works at every café in the network. Collect rewards everywhere. Find your favourites. Discover new ones along the way.

For café owners

Get found. Build loyalty. Understand your customers.

  1. 01

    Apply

    Tell us about your café. We review applications within two business days. The first 50 cafés get founding member status with Growth tier free for three months.

  2. 02

    Set up your listing

    We help you craft your listing, photos, hours, amenities, loyalty programme design, the lot. About 30 minutes of your time, with hands-on help if you're a founding member.

  3. 03

    Print your QR code

    We send you a tabletop QR code. Customers scan it to claim their stamps. No new hardware, no app for them to download, no training required.

  4. 04

    Watch the data come in

    Within weeks you'll see who matches your café, who returns, who walks past. Use it to design your loyalty programme, plan your campaigns, understand your regulars. Numbers that actually tell you what to do next.

What we don't do

Some things we'll never become.

We don't sell your data

Your personality, your visits, your reviews stay yours. Cafés see anonymised, aggregated trends so they can serve their customers better, never your individual profile.

We don't sell rankings

Match score is calculated from your personality and the café's actual attributes. Cafés can't pay to appear higher. The algorithm doesn't know who pays us.

We focus on independents

We're built for the independent cafés that anchor neighbourhoods, where the staff become familiar faces and the regulars become the community. That's the part of café culture worth amplifying.

Ready to find yours?

Take the quiz See what we do for cafés