Reading your analytics dashboard

The analytics dashboard is the most under-used part of MCC. Used well, it answers questions you would otherwise be guessing at. Here’s a tour of what each tier shows and what to do with it.

What every tier sees

• Discovery views: how many people saw your café in their discover feed.
• Profile visits: how many tapped through to read your full profile.
• Loyalty stats: stamps issued today, this week, this month. New members this period. Active members (collecting stamps) this period.
• Reward redemption rate: what percentage of unlocked rewards are getting claimed.

Starter tier additions

• Discovery click-through rate (CTR): what percentage of people who saw your card clicked through. A low CTR usually means your hero photo or first sentence isn’t hooking them.
• Time-of-day discovery breakdown: when in the day people are looking for cafés. Useful for refining your hours.

Growth tier additions

• Personality breakdown of your customers: aggregated personality types of the Cuppa Lovers earning stamps with you. This is anonymised, never individual.
• Repeat visit cadence: how often your active members come back. Compare to the network average.
• Comparison to similar cafés: anonymised benchmarks against other independent cafés in your suburb on the same metrics.
• Campaign performance: per-campaign open and conversion rates.

Premium tier additions

• Cohort retention: customer retention by month-of-first-visit, so you can see whether your retention is getting better or worse over time.
• Funnel view: discovery → profile view → first stamp → fifth stamp → reward unlock → reward redemption.
• Cross-suburb comparison if you have multiple locations.

How to actually use this

The mistake most owners make is checking the dashboard daily. Don’t. Numbers move slowly; daily checks just spike anxiety.

Look at it once a week, with two questions in mind: “Did anything jump?” and “Did anything I tried last week move?” The dashboard is a feedback loop for changes you make: a new hero photo, a tweaked stamp threshold, a new campaign. If you’re not making changes, there’s nothing to look at.

See also

• Setting up your loyalty programme
• How customer matching works
• Understanding our pricing tiers