Understanding match scores

Every café in the network gets a match score for you, shown as a percentage. The simple read: higher means a better fit for the way you actually drink coffee. A 94% match is one of the best fits we’ve found for you. A 60% match is still a fine café, just not the most you-shaped one.

Match scores are personalised. The same café can be a 95% match for one Cuppa Lover and a 65% match for another, and both scores can be correct at the same time. That’s the point. Star ratings flatten every café into the same average. Personality matching does the opposite.

The scores update each time you retake the quiz. They also adjust gently over time as you interact with cafés on the platform: visiting, saving, reviewing. The platform learns from those signals to refine your matches. The adjustments are small and slow; you won’t see your matches lurch around.

You’ll always be able to browse every café regardless of match score. The score is one tool among many. Filters, search, suburb pages, all of those still work without ever looking at a percentage.

If a café you love is showing a lower match score than you expect, that’s worth our attention. Tap “This doesn’t feel right” on the café page. You can also retake the quiz if your tastes have moved.