Registering your café

Listing your café on MCC is free. Here’s the full process from application to live profile.

Step 1: Apply

Visit the apply page and fill in the form. We ask for:

• Café name, address, and contact details
• A short description of your café
• The name and email of the primary point of contact
• Your ABN (so we can verify the business)

Most applications take ten minutes to fill in.

Step 2: Verification

We review every application by hand. The review covers:

• The business is operating (we check ABR and a few other public registers)
• The café is independent (we don’t list multinational chains)
• The location is in a city where MCC is currently active

We aim to respond within two business days. You’ll get an email either confirming approval or with questions.

Step 3: Onboarding call

For Founding Members and Growth-tier subscribers, we run a free 30-minute onboarding call. We help with photos, your café’s profile description, your stamp programme, and answer anything that’s unclear. For Free and Starter tiers, onboarding is asynchronous via email.

Step 4: Build your profile

Once approved, you’ll get login details for the café dashboard. You’ll need to add:

• Three or more photos (one hero shot, plus interior and signature drink shots)
• Your menu summary
• Opening hours
• Your stamp programme structure
• Tags that describe your café (for matching)

Step 5: Get your QR

When your profile is live, we send you a printable tabletop QR code. Stick it on the counter. Customers can scan it to claim a stamp on their card.

Step 6: Watch the data

Your dashboard shows discovery views, profile visits, stamps issued, and a personality breakdown of who’s matching to your café. The first interesting numbers usually appear within a week of going live.

See also

• Claiming an existing listing
• Applying for the founding member programme
• Onboarding checklist for new cafés